In this presentation, Jess Jensen, founder of Co-pilot Communications and a digital brand strategist with 20 years at companies like Microsoft, Adidas, and Qualcomm — makes the case for why small business owners and rising professionals can't afford to stay invisible on LinkedIn. She walks through the most common roadblocks (no time, fear of self-promotion, not knowing what to post) and reframes them, then offers a practical five-part framework covering everything from optimizing your profile and crafting a compelling About section, to publishing content that reflects how you think, not just where you've worked. The session wraps with a simple 30-day action plan designed to build momentum without overwhelm, and a core reminder: your professional brand isn't disloyal or showy — it's strategic.
